Insurance Industry Trends for 2024: What to Watch For

Explore the latest 2024 insurance industry trends and predictions for insurer transformation, adapting to a customer-centric business model.
Man getting ready to run on a street with 2024 overlayed over the image

Insurance 2024: Trends and Outlook for the Industry

As we kick off 2024, the insurance industry will have to deal with a fast-paced and tough situation. The industry is facing two main sets of challenges. First, the lasting impact of the COVID-19 pandemic and economic issues like interest rates and inflation. Second, the rapid changes in technology and consumer preferences, along with a stronger focus on environmental and social responsibility.

We will examine some of the major themes and predictions for the insurance sector in 2024 in this post, along with their implications for insurers, clients, and society at large. If you’re interested in learning more about the insurance industry’s present and future conditions, as well as what to anticipate from it in the upcoming year, this article is well worth reading.

Unveiling the Future: Navigating the Insurance Landscape in 2024! Explore the Trends Shaping Tomorrow’s Insurance Industry – What Lies Ahead?

How will the COVID-19 Pandemic And Its Aftermath Change the Insurance Market in 2024?

There was a huge effect on the global life insurance business during the COVID-19 pandemic in 2020 and in the years afterward. This effect will last until 2024 and beyond. There is a lot of uncertainty and chaos in the global economy, society, and health system right now because of the pandemic. This has changed the demand for, supply, and profits from insurance goods and services.

People care a lot about purpose nowadays. Around 80% of people worldwide think insurance firms should include environmental, social, and governance (ESG) initiatives in what they offer. Also, about 59% of people worldwide want life insurance firms to give them rewards for staying healthy.


Lots of people are concerned about losing workplace benefits or needing more coverage. Some people, about 15%, are thinking more about getting a life policy after dealing with the pandemic. Others are considering things like supplemental health insurance (10%), disability insurance (9%), and critical-illness coverage (9%) too. 


Therefore, the insurance market will have to cope with the impact of the COVID-19 pandemic and its aftermath in 2024, and adjust its business model, risk management, and resilience accordingly.

pairs of hands pushing buttons on a calculator

How Will Inflation and Interest Rates Affect the Insurance Business in 2024?

Insurance rates aren’t usually as affected by inflation as other businesses, like restaurants and entertainment venues, where people cut back on spending when money is tight. No one thinks of insurance as a choice, though – having a car or running a business requires it.

Car accident repairs are getting more expensive, which is the worst effect of inflation for property and injury insurers. This puts pressure on car insurance agencies, making it harder for them to adjust to costs going up.

Adapting to Change:  Insurance Strategies for 2024’s Economic Challenges

Keep your customers happy to deal with the effects of inflation. You need to really know your business. Customers stay loyal to insurance firms that show empathy and understanding, even when prices go up. For insurance firms to deal with inflation, they need to be quick to reply to what customers want.

Two major factors will affect the economy in 2024: inflation and interest rates. There are more than just numbers on these factors; they affect everything about insurance, from premiums to investments and the decisions customers make.

Let’s go over inflation. Price increases that happen without warning change what things cost and how much our money is worth. It is important for insurance. Price increases could cause many insurance agencies to pay out more claims, which could cause fees to go up. Companies need to adapt when prices change so that insurance stays useful. With prices changing all the time, they should always check their plans to make sure they still work. Therefore, they can make sure that their insurance plans are still valuable and that customers still see them as something important, even when money is tight.

Lastly, changes in interest rates are very important to money. Insurers’ investment profits are affected by them. An increase in rates could mean more money for insurance firms. Although, it could mean higher prices for them, which could change what their customers can afford.

Sources: Insurance Industry Trends 2023: The Impact of Inflation and Interest Rates –

Therefore, the insurance market will have to balance the benefits and risks of inflation and interest rates in 2024, and adjust its pricing, services, and investment strategy accordingly. 

A futuristic looking city

Digital Trends and the Future of Insurance in 2024

New digital tools will bring about significant changes to the insurance business by 2024. BlockchainIoT (Internet of Things), and AI (Artificial Intelligence) will all become increasingly prevalent. These will simplify operations for the business, enhance customer satisfaction, and enhance risk assessment.

Insurance providers will continue to prioritize their clients. They’ll do their best to provide each person with services that are ideal for them. This implies that they may employ usage-based programs and strive to ensure that each interaction with the company is positive.

In 2024, insurance businesses may be subject to new regulations. These could alter the cost and scope of insurance as well as the way businesses view the environment and their customers.

In conclusion, 2024 will see a significant increase in the use of new digital tools and concepts across the board and across the insurance business. The sector strives to work more efficiently and with greater customer service by utilizing new information and technology. This will alter the way businesses market, assess risks, manage claims, and assist clients.

Empowering the Next Generation: Tech-Driven Insurance Choices for Informed Decisions

Younger consumers were really into the idea of digital choices. In a survey of 18- to 24-year-olds, 53% said they’d probably use digital channels to connect with their insurers in the next 90 days. About 49% were likely to buy usage-based insurance, and the same percentage were thinking of shopping around to save cash on insurance.

In a world where getting more from current consumer spending is a challenge, the need to convert or discover new customers becomes even more crucial. Our June 2023 Global Consumer Insights Pulse Survey, covering 8,975 people in 25 countries and territories, highlights a clear message for companies looking to stay ahead: give your customers the tools, info, tech, and support they need to make decisions. It’s all about empowering your customers for a competitive edge. 


Embedded Insurance Market Transformation

Embedded insurance, or the integration of insurance products and services into the customer journey of other products and services, is one way the insurance business is doing this. For instance, a car manufacturer may include auto insurance in the cost of the purchase, or a travel agency may include travel insurance in the cost of the reservation. By doing this, the insurance company can reach a larger audience, provide timely and relevant coverage, and lower the cost and hassle of purchasing insurance.

  • A lot is changing in the insurance business! They really want to put people first, use more technology, and do more good things for society. The goal is to make things better for everyone.
  • insurance firms are changing how they do things. Now, instead of just reacting to risks, they’re focusing on stopping losses and filling in security gaps. It is very important to do this for risks that are new or changing, like climate change and hacking.
  • insurance firms are using cool new technologies like blockchain, AI, and cloud computing to improve their services, goods, and business. They’re really good at keeping up with the times!
  • There are many problems for insurers right now. Such as low loan rates, unclear rules, a lack of skilled workers, and more competition from new companies and other funding options. It is not an easy time for them at all.
  • Some insurance agencies want to buy other companies out, work together with them, or join forces with them to get new skills, users, and markets. So they can stay ahead of the game, they are also trying new things.  

Working with insurtech startups – companies that utilize technology to disrupt or improve the insurance market – is another way the insurance business is advancing its digital transformation and innovation. An insurtech startup, for instance, might provide a new insurance service, like online claims processing or chatbot customer support, or a new insurance product, such as peer-to-peer insurance or pay-per-mile auto insurance. In this sense, the insurance business gains from the insurtech startups’ creativity, agility, and customer-focused approach, and the insurtech startups gain from the size, knowledge, and regulation of the insurance world.

As a result, in 2024, the insurance business will need to embrace innovation and digital transformation and take advantage of the opportunities and difficulties they present. 

A woman holding her hands in the shape of a heart over her chest

Consumers Who Faced Challenges with Their Insurer

say they are likely or more likely to switch providers due to a lack of digital capabilities

identify lack of digital capabilities as the topmost challenge while interacting with insurers

Source: PwC’s COVID-19, consumers and coverage.

How will ESG and Social Responsibility Influence the Insurance Industry in 2024?

The growing significance of environmental, social, and governance (ESG) concerns and social responsibility in the insurance market is a third development that will impact the sector in 2024. Social responsibility is an organization’s duty to act in the best interests of the environment and society. ESG factors are the metrics that assess an organization’s ethical influence and sustainability. Because it may affect the actions and choices of its stakeholders, including clients, staff, investors, regulators, and suppliers, the insurance business has a strong voice in ESG and social responsibility.

Creating and providing ESG-related insurance coverage products and services, such as microinsurance, social insurance, or green insurance, is one way the insurance business may show its commitment to social responsibility and environmental sustainability. Green insurance protects against risks and losses associated with environmental problems like pollution, climate change, and natural disasters. Insurance that covers the risks and losses associated with social issues, such as poverty, education, and health, is known as social insurance. 

Microinsurance is a type of insurance specifically designed to offer coverage to low-income households or individuals who have limited savings. It provides protection against specific perils, such as illness, injury, or death, and covers lower-valued assets. The premiums for microinsurance are considerably smaller, making it accessible to those who might otherwise be unable to afford traditional insurance policies.

Adopting and putting into practice ESG strategies in its own operations and governance, such as lowering its carbon footprint, encouraging diversity and inclusion, or improving transparency and accountability, is another way the insurance business can demonstrate its ESG and social responsibility. In this manner, the insurance company may satisfy the needs and expectations of its stakeholders while also enhancing its performance, resilience, and reputation.

As a result, in 2024, the insurance business industry will need to match its economic and social objectives and focus more on ESG and social responsibility. 

What Are the Other Trends and Outlook For the Insurance Market In 2024?

Apart from the major trends we’ve discussed, other factors will also play a role in shaping the insurance industry in 2024:

  • Post-Pandemic Effects: The aftermath of COVID-19 will continue to influence the insurance world. We’ll see changes in how people behave and buy insurance, more claims being made, more people working from home, and a greater focus on managing risks related to pandemics and building stronger systems.
  • New Risks and Chances: As the world changes, so do the risks we face. Cybersecurity threats are on the rise, electric and self-driving cars are becoming more common, and the sharing and gig economies are growing. There’s also a shift in how we look after our health and well-being, which brings new opportunities for insurance.
  • Market and Regulation Shifts: The insurance business is always changing, and 2024 will be no different. We might see companies joining together or coming up with new ideas. Different areas and types of insurance will face their own challenges and opportunities. Plus, the rules that govern insurance could change, affecting everyone from the industry to society at large.

Elevating the Insurance Experience: Unveiling the Power of Seamless, Omnichannel Journeys

The frequency of interactions with insurance customers is often low, with meetings happening only once or twice a year, if that’s good. In other business areas, like banking, engagements happen ten times or even twenty times more often, which is very different from this. The randomness of these insurance touchpoints shows how important they really are; each one is a turning point and a chance to build trust and happiness. It is not just a casual meeting once in a while; it’s about making every meeting an unforgettable event that lasts long after the deal is over.


The Key to Success: Mastering Every Interaction

The secret is about getting really good at handling each and every interaction. For the insurance market, it’s super important to create experiences that mix together online, real-world, and emotional elements. It’s not just something nice to have, it’s something they must do. They need to use an omnichannel approach, which means they carefully plan out every single step of the customer’s journey to make sure it’s all about the customer. Picture a smooth path where a customer goes from looking at a website, to getting an email made just for them, to chatting on a mobile app, and finally having a chat in person that feels like it’s just a continuation of everything that’s happened before.

AI in the Life Insurance Business in 2024

The insurance business will go through a lot of changes in 2024, some good and some bad. Possible changes and how to get ready for them are listed below:

  • AI will allow prices and goods to be more personalized and change based on real-time data and how customers act. Insurers will be able to make more money and work more efficiently, and customers will be happier and more faithful. To get ready for this change, insurers will need to spend money on cloud computing, data analytics, and machine learning, and they will also need to learn new skills to create and offer custom solutions.
  • Using natural language processing, computer vision, and robotic process automation, AI will automate and speed up a lot of chores and processes, like customer service, claims, and underwriting. Costs, mistakes, and fraud will go down, and speed, accuracy, and quality will go up for both customers and insurance companies. To get ready for this change, insurers will have to adopt and combine new platforms and technologies and retrain and reskill their staff to focus on more creative and value-added tasks.
  • AI will present the insurance field with new dangers and opportunities, including concerns about cybersecurity, data privacy, ethics, and legality. Data breaches and cyberattacks will increase in frequency as the insurers world grows and becomes more connected. This implies that additional data security and cyber insurance will be required. Along with the need for laws and regulations, AI will also raise ethical and legal issues with justice, accountability, and transparency. insurance carriers will need to enhance their risk management and security systems in order for this shift to occur. They will also have to develop and adhere to ethical and legal guidelines and norms pertaining to AI. 
Futuristic looking graphic with various computer chip elements

Some of the pros and cons of AI in insurance in 2024 are:

AI will enhance customer experience, product innovation, operational efficiency, and business performance for the insurance field, as well as contribute to social and environmental good. AI will also enable life insurers to prevent and mitigate losses, rather than just compensate for them, and to close the protection gaps in global marketsAI will pose challenges and threats to the insurance market, such as data quality, security, and privacy, as well as ethical, legal, and regulatory issues. AI will also disrupt the competitive landscape and the workforce within the  industry, as well as create new and complex risks that may be difficult to insure or quantify

Key Takeaways

Table summarizing the key statistics about life insurance coverage among American adults in 2023:

Life Insurance Coverage52%American adults with life insurance coverage
Insufficient Coverage41%Adults who feel they don’t have enough insurance
Post-Pandemic Interest39%Consumers intending to buy life insurance in the next year
Parents with Young Children59%More likely to own life insurance compared to the general population (52%)

These figures highlight the current state of life insurance coverage and the growing interest in obtaining policies post-pandemic.


FAQ – Frequently Asked Questions About Insurance Industry Trends in 2024

What are the key trends expected to shape the insurance market in 2024?

In 2024, the insurance arena is anticipated to witness significant shifts in customer experience, technological advancements, market growth, and profitability among insurers.

How did the insurance market perform throughout 2023?

In 2023, the U.S. insurance business has shown remarkable flexibility and growth. Focused on offering more coverage options and enhancing the financial well-being of families across America, the industry stands ready for further growth. This positive trend is expected to continue, fueled by the needs of consumers and the advancements in technology that make insurance more accessible and user-friendly.

In addition the insurance business will be impacted by other trends and the following outlook for 2023

The COVID-19 pandemic’s aftereffects on the insurance industry in 2023, including altered consumer behavior, a rise in claims, the move to remote employment, and the necessity of resilience and pandemic risk management.

The insurance field is witnessing the advent of novel dangers and prospects, including but not limited to the surge in cybersecurity threats, the expansion of the electric and autonomous car market, the growth of the sharing and gig economy, and the evolution of the health and wellness sector.

The shifts in the regulatory environment and competitive landscape of the insurance market in 2023 and 2024, including the prospects for market expansion, the possibility of innovation and consolidation, the opportunities and challenges faced by various regions and market segments, and the future prospects and their implications for the sector and society.

What are embedded insurance products and their relevance in the insurance landscape?

Embedded insurance products are integrated into non-insurance products or services, offering an innovative approach to reach global insurance customers and enhance the customer experience.

Which macroeconomic variables are anticipated to have an impact on the insurance sector in 2024?

Macroeconomic factors that will likely affect insurance agencies and the insurance sector overall in 2024 include rising inflation, the cost of capital, and real terms insurance costs.

What is the estimated 2024 profitability of property and casualty (P&C) insurance carriers?

Despite obstacles like rate hikes and the combined ratio, P&C insurance carriers are expected to become more profitable in 2024, indicating improvements in the insurance outlook for that year.

Which areas will life and health insurance corporations be concentrating on most in the upcoming year?

It is anticipated that organizations offering health and life insurance will focus on customer-centric strategies, technological improvements, and worldwide insurance.

How do people who work in insurance deal with the fact that the business is changing?

Insurance companies are responding to changes in the global insurance market by making shopping for insurance easier, accepting embedded insurance, and looking at how the market affects insurance prices.

What part does S&P Global Market Intelligence play in how the insurance business changes in 2024?

For insurance companies, S&P Global Market Intelligence gives them information about how well their policies will perform in 2024, how the industry is changing, and what the predictions are for 2024 and beyond. This information helps them make smart decisions and place themselves in the market.

What changes do you think will happen in the personal lines insurance market in 2024?

Personal lines insurers will have to deal with changing customer wants, market changes, and new technologies that will have an impact on the insurance industry around the world in 2024.

What changes do you think the non-life insurance sector will see in 2024?

Non-life insurance is about to see big changes in products, how customers interact with them, and how the global market grows. These changes will shape the insurance business in 2024.

Will there be any changes in insurance prices in 2024?

Insurance prices are expected to be impacted by macroeconomic factors, industry experts’ predictions, and potential market softening as part of 2024.

What are the projections for insurance executives regarding premium growth in 2024?

Insurance executives are projected to focus on premium growth, rate increases, and the outlook for life and annuity insurers in 2024.

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