Effective Insurance Marketing Ideas to Stand Out in the Crowd

Author:Shelden SmollanChief Experience Officer
Shawn Redford
Reviewed by:Shawn RedfordChief Business Development Officer
May 19, 2023
15 Minute Read

Marketing for Insurance Brokers: Useful Types, Tips, and Strategies

A marketing team meeting together at a table

5 Marketing Ideas That Will Help You With Your Insurance Sales

Marketing is an essential component of any successful insurance agent’s business. In a crowded market, an effective marketing strategy can help agents stand out, generate leads, and close more deals. But with so many different types of marketing available and constantly evolving trends, it can be challenging for agents to know where to start. In this article, we’ll explore the different types of marketing available to insurance agents, discuss some insurance sales tips for new agents, and outline the best marketing ideas to reach your target market. Here are some proven marketing techniques for insurance agents: 

  1. What Are The Different Types Of Insurance Marketing Ideas Available To Insurance Agents?
  2. What Are Some Tricks Of The Trade For Insurance Agent Marketing in 2024?
  3. What Are Some Effective Marketing Strategies For Agents In The Insurance Sales Industry?
  4. How Can Insurance Agents Measure The Effectiveness Of Their Marketing Efforts?
  5. Three Additional Critical Insurance Marketing Strategies That Agents Should Consider
graphic depicting the different types of marketing

1. What Are The Different Types Of Insurance Marketing Ideas Available To Insurance Agents?

Insurance brokers and agents have access to a variety of marketing channels, including:

  1. Direct Mail Marketing: A direct mail marketing strategy is a type of advertising where you send flyers, postcards, or letters to people who might buy your products or services. You can use this to reach many people who are interested in what you offer, make them aware of your brand, and get them to buy from you or contact you. Direct mail marketing can also be changed to fit each person, be very creative, and be easy to track, which can make your results better and your money well spent.

For example, an insurance agent may send postcards or flyers to residents in a particular zip code area promoting their services.

  1. Digital Marketing: A digital marketing strategy involves leveraging online channels, such as social media, email marketing, website, and search engine optimization (SEO). A wonderful website is useless if no one can find it. SEO and PPC advertising are needed to create website traffic and leads. SEO improves your website’s rating and exposure on Google and Bing by using relevant keywords, phrases, and content.

For example, an insurance agent may create a Facebook page and use targeted advertising to reach potential customers in a particular demographic or location. The agent may also send targeted email campaigns to leads or implement SEO tactics to improve their website’s visibility in search engine results.

  1. Event Marketing: Event marketing is the practice of promoting your services by attending or hosting events, such as concerts, neighborhood gatherings, or speeches. This gives you the opportunity to network with potential clients, demonstrate your abilities, and leave a lasting impression. You can learn from others, form relationships, and receive feedback with the aid of event marketing.

For example, an insurance agent may host a free seminar on retirement planning and use the event to promote their services and expertise.

2. What Are Some Tricks Of The Trade For Insurance Agent Marketing in 2024?

The Secret Formula for Insurance Agent Marketing That No One Tells You

There are several tricks that insurance agents and brokers can use to make their marketing strategy more effective, including:

  1. Personalization: Personalization involves tailoring marketing messages to individual customers based on their preferences, behavior, and interests. Personalization means changing your messages to fit each customer. You do this by looking at what they like, what they do, and what they want. Customers feel more special and close to the brand when you do this, and they are more likely to buy what you offer. Personalization can also make customers stay with you longer and tell others about your products and services.

For example, an insurance sales agent may use data from a customer’s previous purchases or interactions with the agent to tailor future marketing messages to that customer’s specific needs and interests.

  1. Social Proof: Social proof involves leveraging the opinions and experiences of others to build credibility and trust with potential customers. People like to see that others are happy with your work. This makes them trust you more and want to hire you. You can show them how good you are by using different things, such as what your customers say about you, how many stars they give you, recommendations, what awards you have, what skills you have, and how many people follow you online. This will help you attract more customers and grow your business.

For example, an insurance agent may use customer testimonials or reviews on their website and social media to demonstrate the quality and effectiveness of their services.

An example of a testimonial section on a website
  1. Authority: Establishing authority and expertise in a particular area can help agents build credibility and trust with potential customers. Authority means showing that you know a lot about something and can help others with it. When you have authority, customers will respect you more and listen to what you say. They will also trust that you can give them the best advice and service. Having credentials, honors, publications, or recommendations from other experts can demonstrate authority.

For example, an independent insurance agent may publish educational content, such as blog posts or videos, that demonstrate their expertise and knowledge in a particular area of the insurance business.

woman holding phone while getting likes on social media

3. What Are Some Effective Marketing Strategies For Agents In The Insurance Sales Industry?

There are several effective insurance marketing strategies that independent insurance agents and brokers can implement to generate leads and close more deals, including:

  1. Content Marketing: Content marketing involves creating and sharing educational content, such as blog posts, videos, or infographics, that are designed to engage potential customers and demonstrate an agent’s expertise. Build a professional, user-friendly website which will create your prospects’ first impression of you and your business. So, for your business website you should implement the following:

    • Create a concise headline that highlights your value proposition and benefits for prospects.
    • Offer a brief introduction of yourself and your organization, emphasizing credentials, experience, and accomplishments.
    • List your insurance products and services, including descriptions, perks, and features.
    • Include a contact form or call to action button for prospects to obtain a price or schedule a consultation.
    • A blog or resource area offering insurance-related information, suggestions, and guidance.
    • Include a testimonial or review area with positive feedback and ratings from past and current clients.
    • A piece about social media or a newsletter that makes people want to follow you, sign up for updates, or join your group.
Content Marketing

For example, an insurance broker may create content marketing by doing a blog post series that explains the different types of life insurance policies available and their benefits. The agent, as a sales professional, could also create a video series that provides the best insurance tips for saving money on insurance premiums.

  1. Community Involvement: Getting involved in the local community can be an effective way for successful insurance agents to build relationships and generate leads. When you do this, you can meet more people and make friends. You can also show them that you care about them and their needs. This can make them more interested in your work and want to learn more about your business. Community involvement can be done by volunteering, sponsoring, donating, or joining local groups or events.

For example, an insurance agent may sponsor a local sports team or participate in a charity event. The agent could also offer educational seminars or workshops for community members.

  1. Partnerships and Collaborations: Partnering with other businesses or organizations can be an effective way for insurance agents to reach new audiences and generate leads. This means working with others. You can help more people this way. You can also share what you know and learn new things. You can work with others by joining groups, having events, giving discounts, or sending customers to each other.

For example, an insurance broker may partner with a local real estate agent or financial planner to offer joint promotions or referral programs. The agent could also collaborate with a community organization, such as a non-profit, to offer educational seminars or workshops to show his insurance experience in the insurance world.

  1. Follow-Up and Retargeting: Following up with leads and retargeting previous customers can be an effective way to generate repeat business and referrals. This means keeping in touch with your customers and leads. You can remind them how you can help them. You can do this by sending them messages, emails, or calls with useful things, news, deals, or questions. You can also use online tools to show them your ads or content when they go online. This can help you sell more, keep customers, and get more referrals.

For example, an insurance broker may send targeted email campaigns to leads who have shown interest in a particular type of insurance policy but haven’t yet made a purchase. The agent could also retarget previous customers to encourage repeat business.

4. How Can Insurance Agents Measure The Effectiveness Of Their Marketing Efforts?

Measuring the effectiveness of marketing efforts is essential for insurance professionals like agents or brokers to determine what’s working and what’s not. Some key metrics that agents can use to measure the effectiveness of their marketing efforts include:

  1. Conversion Rates: Conversion rates refer to the percentage of leads that convert into customers. Agents can track their conversion rates for each marketing channel to determine which channels are generating the most leads and customers.
  2. Return on Investment (ROI): ROI refers to the amount of revenue generated from a particular marketing campaign compared to the cost of the campaign. Agents can track their ROI for each marketing campaign to determine which campaigns are generating the highest return on investment.
Return on Investment
  1. Customer Lifetime Value (CLV): CLV refers to the total amount of revenue a customer is expected to generate over their lifetime as a customer. Agents can track their CLV to determine the long-term value of their marketing efforts and the return on investment of acquiring new customers.

5. Three Additional Critical Insurance Marketing Strategies That Agents Should Consider

1. Use Social Media Effectively: Social media can be a powerful tool for insurance brokers to reach potential customers and build relationships with existing customers. By creating a social media presence and sharing valuable content, agents can increase brand awareness and engagement with their audience. Agents should use social media to showcase their expertise and provide helpful tips and advice to potential customers. They can also use social media to run targeted ads to reach specific audiences and generate leads.

Learn About Social Media

2. Provide Excellent Customer Service: Providing excellent customer service is a critical marketing strategy for the best insurance agents. Satisfied customers are more likely to refer their friends and family to an agent, which can help agents generate new leads, sell insurance policies, and grow their business. Agents should prioritize responding to customer inquiries promptly and providing personalized service to each customer. They can also use customer feedback to improve their services and address any areas of concern for insurance sales training.

Five star review

3. Utilize Referral Programs: Referral programs can be a highly effective way for insurance brokers to generate new leads and grow their business.Referral programs can help agents build a loyal customer base and generate high-quality leads that are more likely to convert into customers.

Online reviews include consumer ratings and comments on your website, social media, Google My Business, Yelp, or Trustpilot. Customers refer friends, relatives, and coworkers who may be interested in your products and services. Having great ratings and referrals can boost customer loyalty and retention since they are more likely to return for future purchases.

Marketing is a crucial component of any successful insurance agent’s business. By leveraging the right marketing channels, tricks of the trade, and effective marketing strategies, agents can stand out in a crowded market, generate leads, and close more deals. By measuring the effectiveness of their insurance marketing efforts, agents can continually improve their marketing strategy and grow their business over time.

How Experior Financial Agents Generate Insurance Marketing Ideas

Having the right insurance agency marketing strategies can help you reach your target market. Experior Financial agents can receive assistance with the creation of ads and graphics to use in their life insurance marketing ideas and social media marketing. Sharing videos and other media online can help them reach new clients and potential clients. Many of our agents attend local community events or trade shows to show off all the great tools we have to help the customer.

Call us for questions: 1-888-909-0696

An introduction to Experior Financial Group Booklet

Experior Financial Group Inc. established in the US in 2019, at our headquarters in Cheektowaga, NY, with associates throughout Canada and the USA. Our motto is “Building financial foundations for families to empower them today and leave a legacy for tomorrow”.

Marketing Ideas for Insurance Agents

Experior Financial Group also offers a branded insurance website for our agents where they can get insurance leads and offer up their insurance industry expertise using their own blog with organic content. Video marketing is another tool our agents found that helps them generate leads. They share them on their social media accounts, online networks, and with friends and strategic partners who often share the content on social media. This helps both existing clients and new clients and often generates referrals.

Show and Teach Prospects With Video and Webinars

Online insurance sales are difficult because you cannot demonstrate to prospects your products and services. This can be avoided with video ads and webinars. Video marketing involves creating short, engaging videos that promote your products and services, explain their merits, and address customer concerns. Webinars let you inform prospects about insurance difficulties and convince them to buy from you. Benefits of video marketing and webinars include:

  • People like to buy from someone they can see and hear, so you can boost conversion rates.
  • Video and webinars enhance engagement rates, as consumers prefer to watch and listen rather than read text or emails.
  • You can get more people to remember what you say because they are more likely to remember a video or talk than just reading a text or email.
  • Videos and webinars are more memorable than text or emails, increasing retention rates.

Marketing Tips for Insurance Agents. How to Grow an Insurance Agency

We encourage our satisfied clients to leave online reviews, as they are a powerful tool for attracting potential clients who are considering doing business with us. To make this insurance marketing idea more effective, we run contests for our clients, who share their feedback through video or written reviews. Everyone loves a contest, and we love to reward our loyal customers.

Some of our agents run social media ads, which we can assist with through our graphic designer and marketing team. Agents use LinkedIn as a great insurance marketing platform for both business clients and lead generation.

The previous smart insurance agency marketing strategies work for those with limited marketing budgets and can be upgraded to broad marketing strategies by expanding the marketing budget. Reaching out to your network of professionals to help get word out can also be powerful.

graphic depicting the power of marketing

Marketing Ideas for Insurance Agency: Professional Networks

Another life insurance marketing tactic is to add to your referral network people who are real estate agents, staff at an accounting firm, fire or police department staff, mortgage lenders, estate planning attorneys, and other strategic partners businesses. Using a professional networking platform helps generate leads, so LinkedIn is a great place to start. Business partnerships and business listings are also very important. Before you meet with clients in person, they may have already searched your reviews to determine if they’d like to work with you. Referrals and listings can be some of the best marketing strategies that you use. As you work to build your online reputation and provide better than adequate customer service, your target audience will grow.

It’s best to set aside some time each week to concentrate on your marketing efforts and build up a consistent habit. Taking some of the steps mentioned in this article should lead you to a place where you are able to build your business and clientele. If you’d like to learn more about Experior Financial Group, Inc., please fill out a form on the career page to get in touch. Someone will reach out to you soon.

Call us for questions: 1-888-909-0696

An insurance agent smiling

10 Valuable Tips for New Agents in Insurance Sales 

It can be difficult for a new agent to stand out in the crowded insurance sales market. This post offers insightful analysis and useful advice to assist recently licensed insurance agents in growing their clientele and building a prosperous business. It provides advice on successful marketing strategies for insurance agents, social skills, and the value of forming personal connections, therefore it is worth reading. 

1. A New Agent’s Journey Into the World of Insurance Sales 

It can be thrilling and intimidating to begin a new job as an insurance agent. Knowing the nuances of the insurance business is essential because there are many different insurance companies and a wide range of products to sell. It’s more than just selling insurance; it’s about offering your consumers options that satisfy their needs. 

2. Understanding the Insurance Products You Offer 

Being knowledgeable about products is crucial for successful agents. You should be able to talk about insurance to your clients, the advantages and importance of insurance coverage, and about every policy, including life insurance and even specialty products. Recall that you are selling peace of mind, not just selling products. 

3. The Art of Prospecting: Finding Potential Customers 

For all sales professionals prospecting is very important. Finding potential customers and generating leads are essential skills to learn. Social media and customer relationship management platforms can help agents connect with more people and build a stronger sales funnel. 

4. Developing Human Relationships: The Secret to Successful Insurance Sales 

A key component of being a successful independent agent is developing a personal rapport with their customers. It takes more than just pushing insurance; you also need to listen to your clients and provide the finest possible answers. Establishing a personal connection can result in increased trust, loyalty, and sales. 

5. Creating Referrals: An Effective Tool for Insurance Agents 

Happy customers are more inclined to recommend their friends and family; therefore, generating referrals is a useful strategy for gaining new consumers. Urge your happy customers to recommend you to others. The sales of your insurance might be greatly increased by this word-of-mouth advertising. 

6. Sales Strategies: The Foundations of Insurance Sales 

Selling insurance calls for special approaches to sales. Each and every insurance agent needs to continuously improve their skills, from writing effective sales scripts to comprehending the sales process. Recall that the objective is to assist your consumers in locating the ideal insurance plan for their requirements, not just to sell them insurance. 

7. Preventing Typical Traps: Mistakes to Avoid When Marketing Insurance 

Avoid frequent blunders like relying solely on pricing to close a deal or using slang when describing policies. These can cause confusion or a sense of undervaluation among your clients. Rather, concentrate on delivering precise, succinct information and top-notch customer support. 

8. Developing Your Interpersonal Skills to Be a Better Salesperson 

Your ability to interact with people can make or break a transaction as an insurance salesperson. Encouraging your customers, being empathetic, and clearly conveying the advantages of your offerings can all help you increase insurance sales dramatically. 

9. Developing Your Career to Become a Successful Insurance Agent 

A competent insurance agent must always be learning and developing. Access to useful materials and networking opportunities can be obtained by joining professional associations, such as the National Association of Professional Insurance Agents

10. Closing Sales: How to Close the Deal Successfully 

Selling a deal is an art. It entails answering any last questions, reiterating the policy’s advantages, and helping your client sign the document. Recall that a strong finish should flow naturally from an informative discussion rather than feeling forced. 

Key Takeaways for Every Insurance Agent

  • Understand the insurance products you are offering. 
  • Establish a personal rapport with clients. 
  • Employ successful prospecting strategies. 
  • Get recommendations from pleased customers. 
  • Keep improving your sales strategies. 
  • Avert typical marketing traps. 
  • Improve the way you interact with people. 
  • Strive for ongoing education and development 

FAQ – Frequently Asked Questions About Sales Tips for New Insurance Agents

What is the most crucial ability for a brand-new insurance agent to possess?

Social skills are essential. Establishing a rapport with customers and clearly conveying the advantages of insurance coverage can greatly increase sales. 

How can newly appointed agents boost their insurance sales?

By being knowledgeable about their products, establishing a personal rapport with customers, and employing successful sales strategies, new agents can boost their sales. 

Why is it crucial to avoid basing sales decisions solely on price?

Just focusing on price can devalue the product and make it more difficult to close future deals. Rather, concentrate on the value and advantages that the insurance policy offers. 

Shelden Smollan
Shelden Smollan, Experior Financial Group's Chief Experience Officer, has spent more than 45 years working in the fields of Life Insurance and finance. He is an excellent insurance sales and management executive with exceptional strategic thinking, marketing, and leadership abilities. He has been Experior Financial Group Inc.'s Chief Experience Officer for the past six years, and his vision and expertise have been instrumental in the company's growth and development. By arranging meetings between agents and carriers so that our team of associates can learn from them and draw inspiration from them, he has assisted our IMO in expanding.